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Trevor Cook

  • Trevor is a Sydney-based consultant who has advised many Australian organisations during the past 12 years on social media, public affairs, issues management and employee communications. He is also a phd student in politics at the University of Sydney. He writes regularly for Crikey on 'spin' and for ABC Unleashed on political and social issues. Trevor worked in government at a senior level in Canberra for nearly a decade and he has a Bachelor of Economics (honours) also from the University of Sydney. mob: 0411 222 681 trevor(dot)cook(at)gmail(dot)com skype: trevor2100

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22 March 2004

The damage done by a missing apostrophe

Driving through Nowra (NSW south coast) on Saturday morning I saw this sign "Were No 1". I'm sure the owner of this establisment meant "We're No 1", which sounds much more like something you might advertise.
It also reminded me of one of the best along these lines which I saw on a 'night soil' truck many years ago on the Spit bridge in Sydney - "We're No 1 in the No 2 business".

05:57 AM in Public Relations |

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This is brilliant!

Posted by: kimbofo | 06 July 2004 at 01:28 AM

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