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Trevor Cook

  • Trevor is a Sydney-based consultant who has advised many Australian organisations during the past 12 years on social media, public affairs, issues management and employee communications. He is also a phd student in politics at the University of Sydney. He writes regularly for Crikey on 'spin' and for ABC Unleashed on political and social issues. Trevor worked in government at a senior level in Canberra for nearly a decade and he has a Bachelor of Economics (honours) also from the University of Sydney. mob: 0411 222 681 trevor(dot)cook(at)gmail(dot)com skype: trevor2100

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« First as tragedy, then as farce | Main | "Flacks gone wild" »

24 May 2004

Gates causes a blogosphere stir

Micro Persuasion's Steve Rubel is quoted saying that Bill Gates' comments on blogging will not only lead to an upsurge in corporate blogging (let's hope so) but also concern among outfits that provide blogging technology and services now because the world's most significant monopolist maybe at it again (let's hope not). Meanwhile, the Direct Marketing Bulletin has an article that is almost an on-cue example of this 'if Bill Gates says its good for business, it must be worth looking at' phenomenon. From all this coverage, it doesn't seem that Gates said anything new or particularly insightful - but it almost sounds like if something can't be taken seriously on the Internet until the corporate gouger from Redmond signals his interest.

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» More on Billg's blog talk from Marketing Playbook
A bunch more folks have been talking about Microsoft, Billg and blogging (see previous entry on Whether MSFT is late to the blog party). Here are some of them: Bill on Blogs :: jr conlin's Ink Stained Banana Ink stained... [Read More]

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What would actually cause a stir would be if Gates started blogging himself: http://weblogs.asp.net/datagridgirl/archive/2004/05/22/139407.aspx

Marcie

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