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07 June 2004


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Alice Marshall

Sometimes I think we need different metaphors in PR and business generally. Perhaps if we lost all the sports and military metaphors and adopted horticultural ones in their place, perhaps if we spoke about cultivating opinion rather than controlling it, we would better serve our clients and society generally.

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  • Trevorcook
  • I have worked in politics, public policy and strategic communications for over 30 years. I was recently awarded a doctorate in Australian politics at the University of Sydney. My thesis was on the (changing) relationship between the ALP and unions. I have been blogging since November 2003 and over the past decade I have written many articles on politics, public relations and social media for newspapers, magazines and websites. I love literature particularly John McGahern and James Joyce. The header photo is of the Clarence River taken before dawn at Ulmarra in 2012.


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