More on the out-dated Australian PR approach described in the post below. I see that a US colleague is talking at events where Fortune 500 companies are paying good cash to get up to speed. They are shocked that bloggers can say anything. They just get on there and start pointing out uncomfortable facts, raising questions, telling others about corporate problems. Yeah, buddy the whole shooting match is blowing apart.
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02 June 2004
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Trevor Cook
- Trevor is a doctoral student in politics at the University of Sydney. He also tutors in the area of Australian foreign and defence policy. He has been blogging since November 2003 and over the past decade he has written many articles on politics, public relations and social media for newspapers, magazines and websites (ABC Unleashed, Crikey, New Matilda and Online Opinion).
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