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Trevor Cook

  • Trevor is a Sydney-based strategic communications consultant who has advised many Australian organisations during the past 12 years. He has particular expertise in social media, public affairs, issues management and employee communications. He has written for many publications including ABC Unleashed. Trevor worked in government at a senior level in Canberra for nearly a decade and he has a Bachelor of Economics (honours) from the University of Sydney. 0411 222 681 trevor(dot)cook(at)gmail(dot)com skype: trevor2100

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Member since 02/2004

« Does your product have a philosophy | Main | Blogs, RSS and PR Professionals »

08 October 2004

Corporate speak and corporate blogging

I wrote an opinion piece for the October edition of the AFR's Boss magazine looking at the opportunities and challenges arising from blogging for companies - can they make the cultural changes required to make full use of this revolutionary development in communications.Download pdf

09:51 AM |

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Listed below are links to weblogs that reference Corporate speak and corporate blogging:

» Corporate Blogs - Are You Ready for One from Marketing Playbook
Corporate Engagement: Corporate speak and corporate blogging Very good input from Trevor Cook on how to think about corporate blogs. Take a look again also at Scoble's "manefesto" on the topic.... [Read More]

Tracked on 08 October 2004 at 09:55 PM

» Blogging corporativo from Ecores.org
Abriendo canales de comunicación [Read More]

Tracked on 08 October 2004 at 10:42 PM

» Why Corporate Need their own Blogs from Reflexive-Blog
An article for the AFK’s Boss magazine. [Read More]

Tracked on 09 October 2004 at 04:48 PM

» Corporate blogging helps companies open up from NevOn
A well-articulated article that discusses the pros and cons of corporate blogging, written by Trevor Cook for the Australian Financial Review Boss magazine: Corporate blogging is being heralded as the next big thing on the communications horizon, value... [Read More]

Tracked on 10 October 2004 at 10:49 PM

» Trevor Cook on corporate blogging from SplaTT's Blog
Trevor Cook, a PR guy "who get's the whole blogging thing" has had an article on corporate blogging published (on real paper ;) in the latest AFR Boss magazine (website here) last Friday. Nice article with some good quotes/info from Scoble and Buzz (fr... [Read More]

Tracked on 11 October 2004 at 12:02 AM

» Corporate Blogging. from Richard Giles blog
Blogging, the term at least, has been around since 1997, but corporate blogs haven't taken of yet. There are some... [Read More]

Tracked on 28 October 2004 at 02:19 AM

» Corporate Blogging. from Richard Giles blog
Blogging, the term at least, has been around since 1997, but corporate blogs haven't taken of yet. There are some... [Read More]

Tracked on 28 October 2004 at 02:22 AM

» a little less conversation from Ufe Nasselstein
Corporate speak and co... [Read More]

Tracked on 28 June 2005 at 05:12 AM

» Another Press interview on Corporate Blogging from frankarr - an aussie microsoft blogger
I was interviewed today by Fiona Smith from the Australian Financial Reviewfor a story she... [Read More]

Tracked on 04 August 2006 at 03:58 PM

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