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08 October 2004

Corporate speak and corporate blogging

I wrote an opinion piece for the October edition of the AFR's Boss magazine looking at the opportunities and challenges arising from blogging for companies - can they make the cultural changes required to make full use of this revolutionary development in communications.Download pdf

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Listed below are links to weblogs that reference Corporate speak and corporate blogging:

» Corporate Blogs - Are You Ready for One from Marketing Playbook
Corporate Engagement: Corporate speak and corporate blogging Very good input from Trevor Cook on how to think about corporate blogs. Take a look again also at Scoble's "manefesto" on the topic.... [Read More]

» Blogging corporativo from Ecores.org
Abriendo canales de comunicación [Read More]

» Why Corporate Need their own Blogs from Reflexive-Blog
An article for the AFK’s Boss magazine. [Read More]

» Corporate blogging helps companies open up from NevOn
A well-articulated article that discusses the pros and cons of corporate blogging, written by Trevor Cook for the Australian Financial Review Boss magazine: Corporate blogging is being heralded as the next big thing on the communications horizon, value... [Read More]

» Trevor Cook on corporate blogging from SplaTT's Blog
Trevor Cook, a PR guy "who get's the whole blogging thing" has had an article on corporate blogging published (on real paper ;) in the latest AFR Boss magazine (website here) last Friday. Nice article with some good quotes/info from Scoble and Buzz (fr... [Read More]

» Corporate Blogging. from Richard Giles blog
Blogging, the term at least, has been around since 1997, but corporate blogs haven't taken of yet. There are some... [Read More]

» Corporate Blogging. from Richard Giles blog
Blogging, the term at least, has been around since 1997, but corporate blogs haven't taken of yet. There are some... [Read More]

» a little less conversation from Ufe Nasselstein
Corporate speak and co... [Read More]

» Another Press interview on Corporate Blogging from frankarr - an aussie microsoft blogger
I was interviewed today by Fiona Smith from the Australian Financial Reviewfor a story she... [Read More]

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Trevor Cook

  • Trevor is a doctoral student in politics at the University of Sydney. He also tutors in the area of Australian foreign and defence policy. He has been blogging since November 2003 and over the past decade he has written many articles on politics, public relations and social media for newspapers, magazines and websites (ABC Unleashed, Crikey, New Matilda and Online Opinion).

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