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Trevor Cook

  • Trevor is a Sydney-based consultant who has advised many Australian organisations during the past 12 years on social media, public affairs, issues management and employee communications. He is also a phd student in politics at the University of Sydney. He writes regularly for Crikey on 'spin' and for ABC Unleashed on political and social issues. Trevor worked in government at a senior level in Canberra for nearly a decade and he has a Bachelor of Economics (honours) also from the University of Sydney. mob: 0411 222 681 trevor(dot)cook(at)gmail(dot)com skype: trevor2100

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« Odds on | Main | Corporate speak and corporate blogging »

07 October 2004

Does your product have a philosophy

Scoble: My favorite new question for product teams at Microsoft: what is your philosophy? It's amazing what weaknesses in a product team's vision that question gets at. What philosophy drives you? Drives your team? Drives your decisions?

08:22 PM in Management |

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