The full transcript of this morning’s ABC Radio National Media Report on ‘All the news that’s fit to blog’ is now available on the ABC website. The line-up includes some prominent Australian bloggers including Corporate Engagement’s Trevor Cook, from whose contribution this extract is taken …...
There are some blogs where a tradition of discussion has built up, and commenters will respond to commenters rather than just to the poster. It’s almost like the person who runs the site has just become a moderator for a discussion, not even a moderator, just someone who says why don’t we talk about this, and then everyone talks…..
In fact Quiggin does that on Mondays with a Message Board. It’s a bit like talkback, saying talk about anything you want to, and people do, so that’s very interesting…..
The media has a 24-hour cycle, often it goes through that cycle, it wants something fresh. But a lot of bloggers can say ‘Well no, we want to stay with this, we want to talk about this, we want more on this, there’s more information on this’. And the real power of the blogs, I think, is in that sort of extending the agenda, being able to emphasise things that we want to talk about rather than just what the media editors might want to talk about.
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