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01 April 2005

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Listed below are links to weblogs that reference The ethics of 'sponsored' blogging:

» Business of blogs from PR Studies
The only surprising thing about this article on blogging in The (London) Times is that it appears in the business section since it's only partly concerned with commercial matters (Drudge and Lewinski was first of all a great scoop). Trevor [Read More]

» Finding Bloggger Conflicts of Interest and other Issues from hyku | blog
Trevor Cook wonders about the 'ethics' of sponsored blogs and how as a reader we can detemine if the bloggers has any conflict of interest issues. From his post: How do you really know if some blogger who is happily... [Read More]

» Business of blogs from PR Studies
The only surprising thing about this article on blogging in The (London) Times is that it appears in the business section since it's only partly concerned with commercial matters (Drudge and Lewinsky was first of all a great scoop). Trevor [Read More]

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John Dowdell

"How do you really know if some blogger who is happily slamming microsoft or google or anything else really doesn't have some commercial conflict? Sure we can say people should declare these interests, but it could be as Hamlet said a principle "more honoured in the breach than the observance"."

You're right. It's better self-defense to be transparent yourself, but we can't expect that from all others.

We can still work with their arguments, though -- their observations, hypotheses, and tests -- even though their opinion may or may not be tainted.

jd/mm

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  • Trevorcook
  • I have worked in politics, public policy and strategic communications for over 30 years. I was recently awarded a doctorate in Australian politics at the University of Sydney. My thesis was on the (changing) relationship between the ALP and unions. I have been blogging since November 2003 and over the past decade I have written many articles on politics, public relations and social media for newspapers, magazines and websites. I love literature particularly John McGahern and James Joyce. The header photo is of the Clarence River taken before dawn at Ulmarra in 2012.

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