« Do immigrants depress wages? | Main | A lobbyist's excesses make case for reform »

22 May 2005


TrackBack URL for this entry:

Listed below are links to weblogs that reference Analysing Scoble and Israel on PR:

» Amen to Trevor Cook from infOpinions?
Reading Analysing Scoble and Israel on PR and W...... [Read More]

» Welcome to the backlash from Marketing Begins At Home
I can't quite figure this out. Some objections are being raised regarding Chapter Seven of Naked Conversations, Robert Scoble and Shel Israel's forthcoming book on business bloggings. Can we at least wait until the book is out before starting the ba... [Read More]

» MS history of corporate blogging -- and a critical eye from CorporateBloggingBlog
To me, there is a sense of simplicity every time Microsofters talk about blogging. They've made -- and still make -- a major contribution to the rise of corporate blogging, no [Read More]

» I Feel Alone And Naked As I Think About Chapter 7 from On Message from Wagner Communications
Apparently, I'm the only PR person in the world who liked Chapter 7 on the Naked Conversations blog (see my thoughts here). Yesterday, on the Corporate Engagement blog, Trevor Cook took authors Israel and Scoble to task, picking apart the chapter a ... [Read More]

» 昨日新闻 - 抵制rss广告的诱惑,有必要吗? from keso
Ping Back来自:www.donews.net [Read More]

» Trevor's Thoughts on Improving Chapter 7 of 'Naked Conversations' from hyku | blog
Trevor Cook has posted his thoughts on how to improve Chapter 7 - 'Survival of the Publicists' from Naked Conversations, (formerly known as The Red Couch). Last week Trevor had posted some criticism of the chapter which prompted Scoble to... [Read More]

» In Search Of Failure from The Social Customer Manifesto
"I often felt there might be more to be gained by studying business failures than business successes. In my business, we try to study where people go astray, and why things don't work...Albert Einstein said 'Invert, always invert, in mathematics [Read More]

» PR Face2Face: Shel Israel from Musings from POP! PR
Shel Israel has been consulting innovative companies for over 25 years. In the span of his career, he has played a key strategic role in introducing some of technology’s most enduring products. [Read More]


Feed You can follow this conversation by subscribing to the comment feed for this post.

Joe Begalla


Great post and a reasoned response. I'm glad I read this, because I was just about to tear up a press release for my business and go buy some blogging software. I believe you're warning us that it's not yet the time to throw out the baby with the bathwater. Cheers, Joe

Trevor Cook

Thanks Joe, I agree with Shel Holtz 'new media doesn't kill old media'. I think any PR person who told a client to forgo a news release in favour of blog posts would be acting irresponsible. Blogs are another way of getting information out there and of hearing feedback. The idea that PR people currently spend their time trying to prevent information getting out is just plain silly. In life, people put their best foot forward. That's human nature and that's what PR people help others do. When corporate blogs start putting out bad news then I'll think the world is changing.


Couldn't agree more, Trevor. Thanks for the post. I'm making this a must read for my students.

Eric Eggertson

Nice analysis. You didn't limit yourself to a brief rebuttal, but countered parts of the chapter bit by bit.


Just bookmarked this for a larger post on PR and blogs. This is a great response to the article as a whole, and a nice alarm for PR people to take a step back and think first of clients, last about personal blogs.

johnmoore (from brandautopsy)

Trevor … I love the verve in your deconstruction of the Naked Conversations chapter on PR. Some of the blogging picture Shel and Robert paint in this chapter is blog fantasy and you helped to show them blog reality.

Gary Goldhammer

Trevor, thanks for a great analysis and, more importantly, for taking the time to read through a chapter that was obviously painful. I love the "legal compliance is a weak argument" line -- sounds like something from the Enron investor relations manual :-)

Linda Zimmer

Oh, thank you, Trevor! I tried. I really tried to get through Chapter 7 of Naked Conversations. But I just had to look away. Not only do I admire your right-on comments, but I thank you for taking the time to write this post, representing those of us who strive to give our clients good counsel, understand the business environment in which they operate, and present reality rather hype. You've done us all a service.

The comments to this entry are closed.


  • Trevorcook
  • I have worked in politics, public policy and strategic communications for over 30 years. I was recently awarded a doctorate in Australian politics at the University of Sydney. My thesis was on the (changing) relationship between the ALP and unions. I have been blogging since November 2003 and over the past decade I have written many articles on politics, public relations and social media for newspapers, magazines and websites. I love literature particularly John McGahern and James Joyce. The header photo is of the Clarence River taken before dawn at Ulmarra in 2012.


  • Print

Your email address:

Powered by FeedBlitz

Blog powered by Typepad
Member since 02/2004


  • The views expressed on this site are those of the authors and commenters and not necessarily those of employers, clients and other third parties.