Will a Scoble link make you a PR Genius?

There’s a lot of this sort of nonsense floating around these days:

Public relations in the blogosphere seems to operate under a new set of rules than traditional PR. With traditional PR you hire a PR firm that has relationships with various journalists and media. With the new PR, you start your own blog (assuming of course you have something worthwhile to say) and you work to become one of the blogging elite. The goal is to get the more influential bloggers to notice you and blog about you. You wouldn’t just leave this to chance; you’d help the process along. If, for example, you want to catch Scoble’s eye, then you would say something interesting that somehow relates to Scoble and work in a mention of his name. Scoble, like many other bloggers, follows what’s being said about him in the blogosphere by subscribing to a PubSub search results feed for the word “scoble.” If Scoble likes your post, you could end up with a mention on Scoble’s link blog or, better still, on the Scobleizer blog. » PR in the blogosphere @ Stephan Spencers Scatterings

This sort of thing is often written up as ‘revolutionary’ when really it is the worst sort of schmoozing and publicity-seeking dressed up as something else. It has nothing to do with public relations, as most practitioners would understand it.

Wouldn’t it be nice if PR was as simple as setting up a blog and getting someone like Scoble to notice you – good grief.