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22 May 2005

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Listed below are links to weblogs that reference Will a Scoble link make you a PR Genius?:

» Amen to Trevor Cook from infOpinions?
Reading Analysing Scoble and Israel on PR and W...... [Read More]

» Are You a PR Genius? Part 1 from hyku | blog
Trevor Cook has started an interesting discussion about value of targeting popular bloggers for links. This sort of thing is often written up as ‘revolutionary’ when really it is the worst sort of schmoozing and publicity-seeking dressed up as some... [Read More]

» Are You a PR Genius? Part 1 from hyku | blog
Trevor Cook has started an interesting discussion about value of targeting popular bloggers for links. This sort of thing is often written up as 'revolutionary' when really it is the worst sort of schmoozing and publicity-seeking dressed up as somethin... [Read More]

About

  • Trevorcook
  • I have worked in politics, public policy and strategic communications for over 30 years. I was recently awarded a doctorate in Australian politics at the University of Sydney. My thesis was on the (changing) relationship between the ALP and unions. I have been blogging since November 2003 and over the past decade I have written many articles on politics, public relations and social media for newspapers, magazines and websites. I love literature particularly John McGahern and James Joyce. The header photo is of the Clarence River taken before dawn at Ulmarra in 2012.

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