My chapter is called "Can blogging unspin PR?" and you will doubtless be unsurprised to learn that I look at the big Q d'heure: will blogging transform PR or just kill it?
As the first edited collection of scholarly articles on blogging by experts and practitioners in a wide range of fields, Uses of Blogs offers a broad spectrum of perspectives on current and emerging uses of blogs. While blogging is rapidly developing into a mainstream activity for Internet users, the actual application of blogs in specific contexts has so far been under-explored. Because there are a variety of styles of blogging – from de facto news sites to marketing blogs, blogs as learning tools, writers’ drafting blogs, corporate dark blogs and fictional blogs, to name a few – it can be difficult to imagine how blogs might be used in particular environments. This book demonstrates the take-up of blogs and blogging for a number uses in industrial and social contexts.
Uses of Blogs is forthcoming from Peter Lang Publishing in mid-2006.