Robert Scoble Shel Israel is waking up to the fact that Edelman is not really a blogger just a big PR behemoth looking for some 'thought leadership' to monetize - Naked Conversations: Edelman--The Missing Linker.
Edelman talks the talk but as
Scoble Shel Israel correctly points out (belatedly) he is a long way from walking the walk. Pity he and Shel Robert didn't catch-on before the book hit the decks. (Of course, as Robert, Shel and Richard all know the Edelman name will help sell copies)
Maybe Edelman's illustrious cluetrainer blog adviser, David Weinberger, could do a little more intensive education of his client over the hols.
PS I was looking forward to Edelman participating in Global PR Week 2.0 but I don't think he's interested in that sort of online collaboration.
If Edelman wants to be a blogger he has to do a little more than just do more linking he has to be a bit more supportive of the online PR blogging community. After all Richard, participating in the efforts of others to make PR more open through the use of social media is more valuable than just writing deathless prose about the need to reform PR.
PPS I came up against the same problem with Hill & Knowlton earlier in the year. These big PR corporates have a real problem with sharing the stage and that shows up in their 'blogging' efforts.
Update 1: Major league stuff-up I didn't read who posted the referred to piece on Naked Conversations and wrongly assumed it was Robert (as my 12 yr old says, assume makes an ass out of u and me)
Update 2: Have a look at Pubsub's recording of Edelman's outlinks. Game, set and match on Shel's point about his linking behaviour)