I thought the most important thing Anil (Dash) talked about was defeating the fear. There’s a real fear among businesses people that the bloggers will say something bad about you, that you can screw up and fail and really harm your company in the blogosphere. And that fear is perpetuated in great part because there are some pundits who attack businesses when they make mistakes or don’t “get it” as fast as they would like.
But the reality - Anil tells us - is that the blogosphere very inviting to businesses. They love that businesses are using the same communications tools that they use to relate to the world. What’s more, there is no religion or dogma of blogging, no right or wrong way. “Don’t be so afraid of the changes,” he said at last, “that you lose the opportunity to take advantage of something so powerful.”
A great point, I think. Business bloggers need to experiment and to understand that the world will be very tolerant of the brave who embark on the journey.
People say how do we do it, what's the right way to blog to interact with bloggers. To be honest, who knows yet. It will all change and evolve and maybe there never will be a right way. Just as you have to find a public speaking style that suits your personality, so too a management style, so too a blogging style.
Thanks for the post and attending the event!
Posted by: DL Byron | 18 March 2006 at 03:01 PM
Sounds like Anil was right on. In the new "transparent" world, blogs are more healthy than not.
Posted by: Jim Estill | 19 March 2006 at 04:48 AM