Telstra's big blog service - not quite there yet

Young PR � Blog Archive � The Telstra Big Blog.

I just stumbled across the Telstra Big Blog site.

It looks like it has just launched. If you check the archives of the current blogs they’ve all started writing since the weekend.

I’ve done a google, technorati and factiva search on the Telstra Big Blog – with no results.

Amazing, I had a look. The first page says

While the second says:

So, big blog ain't helping anyone share just yet! Why do they do that?

Comments

[Paull Young]

I see that a Telstra staffer, Justin Milne, is blogging via 'Big Blog'.

http://mikeburke.bigblog.com.au/blog.do

I wonder if Justin will get involved in blogosphere conversations by responding to this post?

Or is his blog simply a shmick looking marketing tool with no real substance?

By getting involved in the conversation, Telstra could show that it 'gets' the blogosphere.

Otherwise, one could easily believe that there's not much substance behind the 'Big Blog' concept.

[Trevor Cook]

Yeah and Toni Collette looks like she'd rather be anywhere else than at a big pond launch.

[Craig Middleton]

Hey Trev,
There's more info to be found at http://smh.com.au/articles/2006/03/02/1141191763789.html but we aren't launching until next week.

PS I can send you a nicer photo of Toni at our BigPond downloads launch too if you'd like. That event, by the way, attracted huge media and public interest in the new service.

Cheers

Craig Middleton
BigPond

[Trevor Cook]

Thanks Craig, I reckon if Bigpond wants to sell lots of content it needs to do more than hire movie stars to get media to its launches. I reckon ya gotta fix the broadband problem (speed and cost). I'm not going to download movies anytime soon at current download costs.

PS but why did you put Bigblog online - sort of - before it was ready to launch, still seems weird to me.

[Craig Middleton]

A very clever PR technique to get it discussed on key blogging blogs! :-)