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09 April 2006

Communications is the secret to employee engagement

Watson Wyatt Worldwide Research Reports.

Firms that communicate effectively are 4.5 times more likely to report high levels of employee engagement versus firms that communicate less effectively.

Hardly a surprising finding, but good to see confirmed when some people tend to look past communication when they are looking to find ways to get employees more engaged.

If an organisation says there is an employee engagement problem, you can do a lot worse than address the communications problem and then see if there is still an engagement problem.

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» More on effective employee communication from A Good Yarn
Further comment in Trevor Cook's Corporate Engagement blog on the recent Watson Wyatt study (Effective Communication: A Leading Indicator of Financial Performance) I blogged about last week. To refresh everyone's memory the study concluded that firms t... [Read More]

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Strong confirmation that any good communications strategy starts from the inside and works its way to the outside. Many companies tend to forget that ready made bunch of potential evangelists called employees, much to their peril.

Absolutely Chris, and vice versa people often wonder why they are getting negative treatment in the media without looking first at the source and causes of those stories which are often internal.

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Trevor Cook

  • Trevor is a doctoral student in politics at the University of Sydney. He also tutors in the area of Australian foreign and defence policy. He has been blogging since November 2003 and over the past decade he has written many articles on politics, public relations and social media for newspapers, magazines and websites (ABC Unleashed, Crikey, New Matilda and Online Opinion).

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