Ogilvy Public Relations Worldwide
Ogilvy PR is the final agency we cover in this survey looking at whether the big ten global PRs have articulated their ethical standards through a publicly available Code of Practice (talked) and, by way of tangibly demonstrating this ethical stance, taken a forward position against astroturfing (walked).
“Our commitment to client service is grounded in our tradition and goes to the very heart of what we do and how we do it. We pride ourselves on being partners with our clients. We have developed a set of values supporting our goal that we pledge to uphold — in our work every day. Through our values, we are … ethical and responsible” - Marcia Silverman, CEO, Ogilvy Public Relations Worldwide
“When PR Watch asked the nine PR firms in the million-dollar league for information on their government work, responses ranged from cautious answers to deafening silence ... Ogilvy is among the firms that did not respond to PR Watch's repeated calls.”
And that’s just about where it starts and finishes for Ogilvy PR. Not much talk; no discernible walk.
Next: Talking the walk