This conference has a broad cross section of Australian IT professionals, journalists and “influencers” and yet in all but a small number of conversations I’ve had with people (say short of a dozen out of 50 or 60 people) they don’t get Web 2.0. They don’t get being part of the conversation. They’re still working from a mindset of one to many. Blogging in particular is something they can’t control, it’s something that opens them up for attack….and I kid you not on that last one, I’ve had people here tell me that they want nothing to do with blogs and blogging because of this perception they have which sounds a bit like the perceptions and beliefs corporate America held in 2004. We are that far behind. And yet it gets worse. The Web 2.0 session day one, the first speaker responded when I asked him what his firm was doing that was Web 2.0ish he responded with “affiliate program”.
Dare I say it again: why do people bother with conferences?