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20 September 2006


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» Gosh - bloggers might be like traditional journalists... from Lee Hopkins: Better Communication Results
My old mucker Trevor Cook points to a recent all-expenses junket paid for by Microsoft to hype its supposed 'iPod killer', the bizarrely-nomenclatured 'Zune'. Like it ever has a chance! As if the iPod isn't firmly entrenched in the vocabulary of the di... [Read More]


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  • Trevorcook
  • I have worked in politics, public policy and strategic communications for over 30 years. I was recently awarded a doctorate in Australian politics at the University of Sydney. My thesis was on the (changing) relationship between the ALP and unions. I have been blogging since November 2003 and over the past decade I have written many articles on politics, public relations and social media for newspapers, magazines and websites. I love literature particularly John McGahern and James Joyce. The header photo is of the Clarence River taken before dawn at Ulmarra in 2012.


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