Terrestrial radio under challenge

Simon Jackson at TransmIT writes about a fascinating development in Australian media – the establishment of online community radio. Pulse Radio, the webcaster in question, is dedicated to playing original electronic music and looks like a portent of things to come that will rock the radio establishment, and not in the time-honoured head-banging way.

Simon writes that Pulse Radio is an “innovative use of the internet”:

“… avoiding the high cost of terrestrial broadcasting by streaming content over the web. Like many pioneers before them, the artists … make an enormous voluntary commitment to the station, composing, recording and producing new work each week.

“The site's banner features what could be a fingerprint, a true statement of the individuality of the site. This is boutique media, a micro-market (at least for now) that could not have existed in a less pluralised time. The wide reach and low cost of the internet make communicating and collaborating easier and more rewarding.”

I score an hon mention also, but modesty demands I say no more about that.