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11 October 2006

Financial Planning Association sets up CEO blog to communicate with members

Link: InvestorDaily.com > Story.

FPA chief executive officer Jo-Anne Bloch has embraced the 21st century by creating a blog on the FPA website.

Imageblochblog The aim of the online journal is to communicate regularly with members and encourage the exchange of views and ideas. It will cover government legislation and regulation, the value of advice, FPA activities and events, and industry challenges and concerns, an FPA spokesman said. Already members have said the blog is “a great innovation” and another posted a comment that read, “as planners get familiar with this 21st century media, you will see some lively debate there”.

(Disclosure: the FPA is a JWM client)

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Trevor Cook

  • Trevor is a doctoral student in politics at the University of Sydney. He also tutors in the area of Australian foreign and defence policy. He has been blogging since November 2003 and over the past decade he has written many articles on politics, public relations and social media for newspapers, magazines and websites (ABC Unleashed, Crikey, New Matilda and Online Opinion).

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