Micro Persuasion: Our Sixty Minutes with Bill Gates. Here's the comment I left on Rubel's gushing account:
"Gee, Steve, some real confronting interviewing there. I'm amazed Gates was able to stay 'affable' during this tough grilling. As for 'Microsoft is one of our clients but I was invited as a blogger' - you're kidding right? You had 'a month to process it mentally' and you came up with "what's on your Zune?". Bring back traditional journalism all is forgiven".
This exercise looks like a way to do PR without the annoyance of people asking tough or aggressive questions. I'd hate to see blogging just become a way of the powerful giving the appearance of being open and accessible by using these carefully orchestrated events with people who seem to be overcome by their audience with the great monopolist. There is not going to be much 'speaking truth to power' in these situations.
"I was invited as a blogger" - I can't get over that.