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14 December 2006


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Steven Noble

Surely this is to fierce blogging what advertorials are to journalism...? I don't see this as an old media/new media issue at all.

Trevor Cook

Steven - advertorials are not journalism, they are ads in the form of editorial content. If Rubel's effort is a paid for piece he should declare his interest. Of course, he is keen to deny any such thing - "I was invited as a blogger"


Harsh but true, talk about a softball. I agree though, we must be alert to the possibility of some using bloggers as cover for openness and a badge of "cred".

It's a weird kind of credibility if that's the case.

Kinda like what News Ltd and other big media outlets are doing with blogging........kidding, just a little.

Steven Noble

Exactly. Advertorials are ads that look like journalism. The Rubel/Gates piece looks like an ad that looks like blogging. If it is, then it should be labeled as an ad.

My point was that disguised ads compromise traditional journalism as surely as they compromise blogging...

Kevin Behringer


Great job calling Rubel out. It's sad when one of the most influential bloggers out there (who was invited "as a blogger") asks one of the lamest questions of the panel.

At least Arrington asked about DRM, something of substance.

Trevor Cook

Sorry Steven I misunderstood your point you are right

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  • Trevorcook
  • I have worked in politics, public policy and strategic communications for over 30 years. I was recently awarded a doctorate in Australian politics at the University of Sydney. My thesis was on the (changing) relationship between the ALP and unions. I have been blogging since November 2003 and over the past decade I have written many articles on politics, public relations and social media for newspapers, magazines and websites. I love literature particularly John McGahern and James Joyce. The header photo is of the Clarence River taken before dawn at Ulmarra in 2012.


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