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14 January 2007

Does Edelman get it?

Homer Canuckflack: "Whaa? Wait. The head of your online practice thought the best place to respond to criticism about a blogger outreach program was… IN PRINT? IN A TRADE MAGAZINE? Not all the critics of the VISTA program are public relations pros - and not all PRs subscribe to PRWeek".

Sometimes you really wonder? After Wal-mart and now Microsoft...Edelman is in danger of becoming the worst thing that happened to corporate blogging.

Just because its called blogging doesn't mean that anything goes. In the above mentioned PR Week article the same head of Edelman's online practice went onto say “I think the reality is, when you handpick a small group of people out of 55 million bloggers, [many will] be less than happy with the solution.” D'oh!

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Trevor Cook

  • Trevor is a doctoral student in politics at the University of Sydney. He also tutors in the area of Australian foreign and defence policy. He has been blogging since November 2003 and over the past decade he has written many articles on politics, public relations and social media for newspapers, magazines and websites (ABC Unleashed, Crikey, New Matilda and Online Opinion).

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