It seems rumours of the death of television have been greatly exaggerated. "I get a fit of the giggles every year when Bill Gates turns up and says TV is dead," says Julie Flynn, chief executive of Free TV Australia. "Every year that's reported as fact. But where's the evidence?"
(Disclosure: Julie and I have been married for 23 years)
Here's some pro-TV evidence:
David F. Poltrack, Chief Research Officer, CBS Corporation, President of CBS Vision led a comprehensive study examining consumers' attitudes towards digital media, and the role television will play in the near future. The results were released in early January:This data clearly show a correlation between connectivity and primetime television viewing, said Poltrack. Consumers who embrace the new media are the heaviest viewers of the top network primetime programs, and this sector of the audience is growing. By offering them new ways to connect to their favorite shows -- whether it's websites, podcasts, ringtones or other mobile features -- we've been able to deepen the bond these fully connected viewers have with our programming.
Counter-intuitive perhaps but interesting.