From Mark Fletcher's Australian Newsagency Blog:
Jobs.com.au hit our TV screens a few months ago with a loud colourful ad promoting its new employment website. After spending what I suspect is a million or two on TV and outdoor media I read in [yesterday's] Australian Financial Review (p20) that administrators have been appointed. It was always going to be tough for jobs.com.au as they were playing in a crowded marketplace with some very successful operators, especially Seek. Jobs' mistake was that they did not offer a point of difference, they brought online an expensive offline model.
What's this got to do with newsagents? Our Find It online classifieds model is close to coming out of beta. Unlike Jobs, we're horizontal, mainly free and providing a point of difference to traditional classifieds.
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