Today the Daily Telegraph newspaper launched My Telegraph, a free service that enables readers to set up their own blog. An interesting move - a first by a national UK newspaper? - which is a good example of how a mainstream medium can use social media as a means of connecting its readership with the paper and vice versa. Maybe it will even develop where reader blogs become news sources for the paper. Look at Le Monde in France as an example.
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11 May 2007
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Trevor Cook
- Trevor is a doctoral student in politics at the University of Sydney. He also tutors in the area of Australian foreign and defence policy. He has been blogging since November 2003 and over the past decade he has written many articles on politics, public relations and social media for newspapers, magazines and websites (ABC Unleashed, Crikey, New Matilda and Online Opinion).
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