Its not about the channels

Micro Persuasion:

Surely, channels are where the action is at. However, it's important to remember they are just that - and they change. Circa 1998, perhaps when many of you were 10, The Globe.com, GeoCities and Tripod were all the rage. They faded from our horizon over time. The same thing will happen to many of today's hot sites. In fact, I advise marketers not to invest too much time in creating "a Facebook strategy" as much as they don't have "an NBC strategy" or "a New York Times strategy." Instead, I encourage them to people watch, learn and then plan based on their audience and the big picture.

The most interesting action is in sociology. In other words, how does technology change our culture and how we interact with media, the web and each other - and to what end? This was a major realization for me a few months back and you have probably noticed it in my writing, which is less channel focused. These days, I am far more interested in what people do with technology rather than on what the latest new "shiny object"

Very true. People tend to think the technology will do it for them (see John Howard on You tube) instead of realising that its about using the technology to do something different.

Comments

[Chris Newlan]

Here here

[patcook]

The Australian ran an article in todays paper about Oxford using facebook pictures as evidence to fine students for unruly behaviour, specifically after exams.
An interesting development in the way technology is changing the way we interact with each other.