Ross Dawson on Enterprise 2.0 - first speaker

Creating value.

Common characteristic of all web 2.0 is participation. Consumers creating something of value for enterprises - a reversal of traditional flow.

Business drivers - competition - business will get tougher and harder.

Organisations are now networks. Organisations work informally, formal structure is not so relevant. People 5 times more likely to go to a person than a databse for information.

Easily repeatable processes (ERP) to do things that are predictable but on top of that, now, is unrepeatable processes - that's where web 2.0 comes in. Anything that is ERP is a commodity.

What organisations must become? Enterprise 2.0. Distributed technologies with each piece designed to fit in with others and all up promoting mass participation. Opinions are critical. What people use? How they rate things? Need to capture opinion - extremely valuable.

Enterprise 2.0 in Aust?

Financial services at the top globally. Westpac the stand-out in Aust. CBA, ANZ, NAB all doing some interesting stuff. SA credit union CEO is a blogger.

Every large financial services organisation in Aust is doing something. But Aust still a little behind.

Property / construction some orgs doing stuff.

Universities are a standout - Bond using wikis and blogs. Some unis experimenting in Second Life.

Government a little disappointing. NZ government is significantly ahead - using wikis for community input on legislation.

Telstra doing a lot in consumer space but not internally. SL blocked internally.

IT - globally and in Aust doing  alot

Media - externally but not internally

Professional Services - Deloitte encouraging use of facebook

Agriculture - wine companies doing a lot  eg De Bartolli.

Travel - Lonely Planet doing a lot externally. Qantas doing somethings

Ross says 2008 will be the year of Enterprise 2.0 in Australia.

Business value of social networks

Young talented people not keen to work for organisations that don't trust them

Enterprise 2.0 Governance

Risks - productivity, information loss, aggravating a toxic culture, reputation

Perception of risks is holding back the development of Enterprise 2.0

Lessons

Governance needs to be an enabler

What business value do you want

Make jobs easier

Build strategy at the architecture level

Let users experiment

Create pilots to generate useful lessons