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01 June 2008


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david dunkley gyimah

Hello Trevor

Re: your last point, if outfits with strong content, who want to bypass the costs/insurance inherent in Terrestrial and Satellite distribution, see the Net purely as a transmission source then we may probably not see the end of social grouping around the tele.

It's not the future we're promised by experts but. . . we'll watch television, it's just that the content will be coming down the web and with streaming data rates one day matching that of television, live transmission will make some economic sense. Livestation.com shows a slice of that future now.

Though, I agree with your broader premise about the web and aggregating large physical audiences... My pc, which at this point and time I predominantly access the web, is like my toothbrush - a selfish piece of harware.

So yes we won't probably won't gather around a 17 inch screen in the same way perhaps we do with TV, which knocks ad costs, but we'll increasingly share community space online whilst watching the same prog.

A family in the same house, in different rooms, watching the same prog whilst chatting with each other online and only physically gather together in a room for dinner ? Perish the thought.



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  • Trevorcook
  • I have worked in politics, public policy and strategic communications for over 30 years. I was recently awarded a doctorate in Australian politics at the University of Sydney. My thesis was on the (changing) relationship between the ALP and unions. I have been blogging since November 2003 and over the past decade I have written many articles on politics, public relations and social media for newspapers, magazines and websites. I love literature particularly John McGahern and James Joyce. The header photo is of the Clarence River taken before dawn at Ulmarra in 2012.


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