Some social media fakester tactics

Are SEO Ethics Different than Social Media Ethics?:

"...'Vanity Baiting'.  This tactic, used by SEO's, made me stop and question everything that was said to me in the past by SEO's who now seem to be 'overly gracious' with their comments.  Have I been 'baited' for months with this vanity baiting tactic?  How can I trust anyone who uses this tactic, that they are being truthful with their compliments going forward? Was any of that real, or was that to get me to stumble, read, sphinn, and link to them?  If it was, it worked in the past because I have done all of that, now though I will have to think twice, because the trust that was there, is now gone. What about gaming Twitter for backlinks?  Seems harmless?  Think again.  If you get found out as a spammer on Twitter (and now Plurk), the community bands together and not only reports you to the respective services, but the community shuns you.  Sure you may have your other spammer friends to follow you, but will anyone else?  Likely not, then what good is gaming Twitter? What about multiple accounts on social media news and bookmarking services?  Think it's all about the 'avatar'?  Think again.  It's about the human, and again, if you are found out to be building fake accounts - i.e. claiming to be a 43 year old mom of 3 who loves cooking, scrapbooking and knitting, when you are really a 30 something man, who's spamming the scrapbooking folks with your fake profile/avatar, all hell's going to break loose when those people you befriended through the bot you created, figure out your spamming them.  But hey! What's a few profiles to burn down, right?  Trouble is all that time spent 'faking it' could have been spent being real and making real connections that gain you much more than links."

It's amazing how many people spend so much time and energy looking for ways to create artificial success online - must be good money in it?