Marketing gambling: make them feel poor and they will bet more
Link: Kevin Drum - Mother Jones.
apparently the mere feeling of being poor, as opposed to any objective result of actually being poor, is also enough to get people buy lottery tickets. George Loewenstein, a neuroeconomist at Carnegie Mellon University, performed a study of low-income riders at a Greyhound bus station in Pittsburgh.
What are the ethics of making people feel poor so they will do more gambling? Sounds shabby but is there any other way to market gambling other than to make people feel dissatisfied with their current income levels?
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Posted by: M Martin | 30 September 2008 at 10:56 AM