Kevin Rudd and Tony Abbott became Opposition Leader at identical points in the electoral cycle. Rudd on 4 December 2006 and Abbott on 1 December 2009. With less than 12 months to the next election they needed to hit the road running.
No two electoral cycles have the same dynamics, of course. Nevertheless, this similarity in the timing of their success in their respective party rooms gives us a useful bit of context for assessing the success, or otherwise, of Abbott's first few months in the job.
In the Newspoll immediately before Rudd became leader (conducted 24 - 26 November), his predecessor, Kim Beazley had a negative satisfaction rating of 30 points (28 satisfied and 58 dissatisfied), massive and disastrous.
Rudd's impact on this measure was immediate and decisive. In the next Newspoll (8-10 December), Rudd scored a positive satisfaction rating of 31 points (41 to 10). The turnaround did not stop there, by mid February (16 - 18 February) Rudd's satisfaction score had blown out to a positive 55 points, 68 satisfied to 13 dissatisfied. Rudd's satisfaction rating stayed in the positive 30s and 40s all the way through to the election in November. The satisfied number never fell below 60 percent.
Malcolm Turnbull had a negative satisfaction of 14 points (36 satisfied to 50 dissatisfied) in his last Newspoll as Opposition Leader (27 - 29 November). Nowhere near as bad as Beazley's but not good or sustainable.
Abbott had an immediate impact on the measure of satisfaction, but nowhere near as dramatic as Rudd's.
In the most recent poll, 12-14 February 2010, Abbott had a positive rating of just 7 points (44 satisfied, 37 dissatisfied), compared with Rudd's positive score of 55 points at the same point in the electoral cycle.
A similar story is evident in the more important measure of two party preferred voting intention, but one that's even bleaker for the Coalition's prospects of turning the Rudd Government into a oncer.
In that poll just before Rudd became leader, the ALP led the Coalition by 2 points (51 to 49), despite Beazley's electoral unpopularity, by the mid February 2006 poll Rudd had taken the lead out to 8 points. Labor's lead went onto blow-out to a peak of 22 points (61 to 39) in mid March, it was a 40 point lead inlate May after a brief dip, before returning to more realistic numbers (6 to 10 point leads) when the actual election campaign was underway.
In Turnbull's last Newspoll, the Coalition was 14 points behind Labor (43 to 57), in the most recent Newspoll, the Coalition had improved it's position but it still trailed Labor by 6 points.
Comparing the two election cycles, Abbott's Opposition is 7 points TPP behind where Rudd's Opposition was in mid-February 2007, Rudd's ALP was sitting on 54 while Abbott's Coalition is on 47.
One of the reasons for this difference may be found in comparing the ratings for satisfaction with the prime minister of the day.
In mid February 2007, Howard had a negative rating of 2 points (44 satisfied to 46 satisfied) whereas in the most recent poll Rudd had a positive rating of 10 points (50 satisfied to 40 dissatisfied).
This difference in prime ministerial ratings doesn't seem large enough to explain all the difference in the relative performances of Rudd and Abbott in their first few months as Opposition leader.
Abbott's numbers are better than Turnbull's but they seem poor compared to Rudd's and a lot less impressive than you might think from reading our dying newspapers and listening to the mad barkers on 2GB.

