TV the big media winner in UK election

The campaign has shown that television, whose power I mistakenly expected to have waned, is as great as ever. So far, the rare campaign “moments” have all been captured by television: from the debates, to the egg attack on David Cameron and the closed white door of Gillian Duffy’s Rochdale home.

The “bigoted woman” incident was both cursed by, and tailor-made for, the 24-hour news cycle. Would Gordon ever have returned to make his “in person” apology without it? The blogosphere and web merely led to repeated reruns. Television was not always the platform for consuming the image of what unfolded on Wednesday, but it provided the original content. Many more people may have watched the Cameron egging incident online but the moment was captured by and for television.

via www.timesonline.co.uk