Paper is dying. Websites (including newspaper sites) are now well ahead of newspapers: 55 to 42 per cent. Interestingly, blogs are just 6% and Twitter etc doesn't seem to warrant a mention. Commercial television news comes out trumps again with 64%, well ahead of pay TV 10%, ABC TV 32% and SBS TV 12%.
It can only be a matter of time before paper disappears or is cut down even further (fewer pages or fewer editions). Interestingly though, some paper titles are doing well because they offer longer pieces that people don't want to read online. John Lanchester writes:
In the case of the LRB, the internet has helped the print circulation climb to 55,000, and 7000 of those readers have joined in the last 12 months. For the LRB, the internet offers a new way of getting readers outside the traditional channels of direct mail. The trouble with direct mail is that it’s expensive, and its audience is confined to an existing ‘universe’ of potential customers from mailing lists. The internet expands that audience to anyone with access to a web browser; in addition, the paper’s content becomes its own form of advertising. Another factor may be the length of the LRB’s articles: if you’re reading this online, your eyes are probably bleeding by now. So online works as a form of marketing without cannibalising the print circulation too much. That’s what seems to be happening, anyway.
Yes, I think this is not just happening in Australia, but in all other countries too, were internet has its reach... People normally dont have time reading papers. They select the news they wanted to read and this option is provided in internet...
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Posted by: Sarah Jones | 15 December 2010 at 05:43 PM