Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live By Jeff Jarvis (Simon & Schuster, 263 pp., $26.99)
via www.tnr.com
This is a scathing critique and highly relevant antidote to much of the bullshit that poses as thought on the Internet. One characteristic that doesn't get much attention here but which I have encountered in many of these "Internet intellectuals", some of which are listed in the article, is the absolute derision they have for anyone who challenges their bland everything has changed pronouncements. Some years ago I was roundly smacked down by a few of these internet intellectuals for my view that the Internet would not lead to the death of public relations, but in fact would mean a strong growth in the PR industry. Apparently, I didn't understand that the Internet would make spin unsustainable. All was now openness and collaboration and, well, you get the drift.Read the review.
I wander, however, whether this internet intellectual literature is not just a genre simialr to the business and self-help generes which exhibit the same characteristics. Particularly, the tendency to claim the bleeding obvious as an unprecedented insight (happy customers drive revenue growth, exercise promotes fitness etc), usually embodied in some faddish formulation and boosted by grabs from research taken out of context and stitched together to give a sort of scholarly glow. It might be unfair to compare the work of Jarvis, Shirky, Rosen, Scoble et al with real scholarly work - this stuff is more a bit of middle-brow, airport lounge stimulation for the jaded corporate traveller then the work of Habermas, Sennett, Arendt et al. with which the reviewer compares Jarvis. How seriously should we take it all? And perhaps the work of the internet gurus is no more harmful than the books that tell you to eat less fat and walk more, or to set goals and focus on achieving them.
Perhaps, we should just not take internet intellectulaism too seriously.

