In modern campaigning, a major part of the task is to create a frame, or lens, through which people assess leaders and parties. Acccording to the latest Roy Morgan poll, conducted in recent days, the ALP seems to be having considerable success in shaping perceptions of Opposition Leader Tony Abbott:
“Today’s results show that recent attacks on Opposition Leader Tony Abbott as an alleged ‘misogynist’ have clearly weakened the Opposition Leader’s standing in the community, and of even greater concern for Abbott is that as well as many electors commenting on Abbott’s supposed ‘negativity’, in addition many electors also commented on the lack of policies that Abbott has put forward. Heading into an election year Abbott needs to clearly outline to the electorate how an Abbott Government would improve on the current Gillard Government.
The problem for Abbott is that it is difficult to change voter perceptions once they are formed, Abbott's actions will increasingly be seen as confirming his alleged negativity etc.