Yesterday saw the launch of the Australian edition of the Guardian.
There was a great deal of excitement on twitter and elsewhere.
Many saw it as an escape from 'having to read fairfax and mews ltd'.
I'm a little dubious, it looks to me like more of the same.
Why will these journalists do anything much different to what they did before at (mostly) Fairfax?
The more important reality is that there has been a rapidly growing list of alternatives to fairfax and news ltd.
Many of these seem more genuine alternatives than the Guardian (but time will tell I guess).
Take some examples.
The Conversation (taxpayer funded) brings a lot of academic voices and expertise to broader attention, providing alternative (research based) voices on current issues.
The Drum on the ABC which also presents the views of hundreds of voices.
and then there are dozens if not hundreds of blogs providing high-quality content in specialist areas.
The point is that if you think the Guardian arriving here is a game changer it's because you're locked into a MSM mindset, you're living in the past.
You need to get out more and end your peasant like clinging to the old regime.
If your concern is with the reading and viewing habits of the great mass of peasants out there who are evily influenced by Fairfax and News Ltd, then the first thing to do is to free yourself.
The second thing to do is to remember that we live in a free society, a lot of people still like relying on big media outfits.
Isn't democracy a bugger.