Corporate Engagement

Euan Semple gives 8 reasons why your Enterprise 2.0 project is doomed

The Obvious?: Most companies who try to do Enterprise 2.0 will fail.

Study: Enterprise 2.0 generational divide largely a myth

Computerworld

Don't blame the old fogeys if your enterprise Web 2.0 efforts fail to launch. Young people may be demanding more collaborative Web technologies in the workplace, but the young/old divide is largely a myth, researchers said Tuesday at the Enterprise 2.0 Conference in Boston.

Interesting stuff.

Doubts emerge about the business utility of Facebook

Publishing 2.0.

I think the big problem for Facebook is that it’s not clear what it is you can DO with Facebook in a business context that you can’t do with LinkedIn or, dare I say it, email. Sure, it’s cool because all the cool kids use it, but coolness should not be confused with utility.

Social networking applications can and will be a killer app for business, but only where it’s clear to prospective users what they can accomplish with the application that they can’t accomplish without it.

Bloggers and twitter users out in force

Ross Dawson asked for a show of hands and had to admit that this is an
'unrepresentative' audience because lots of people here have blogs and
have used twitter

Enterprise 2.0 Executive Forum

I'm looking forward to this event tomorrow which has sold-out. a good sign in itself. There's a forum blog and I'll be posting there as well as doing some live blogging and later reflections here on Corporate Engagement. There's a good agenda and some impressive speakers so it, hopefully, should  be  informative and challenging.