Here's a tip or two for you from a master:
Here's what happens. The reporter—call him Joe—hops aboard
McCain's old campaign bus, the Straight Talk Express. He knows the
Arizona senator's well-known charms. He will not be seduced.
Chatting amiably, Joe asks about a Republican colleague.
With ironic solemnity, McCain responds by describing his fellow senator
with an anatomical epithet. Against his better judgment, Joe chuckles.
(Never heard that from a presidential candidate before!)
He asks a probing question about McCain's personal life—and
the senator answers without hesitation, never asking to go off the
record. (Is there nothing this guy won't be candid about?)
Joe's detachment is already crumbling when McCain
offhandedly mentions a self-deprecating anecdote from his time "in
prison." The reporter knows the reference is to McCain's years as a POW
in Vietnam, back when Joe was sucking bong hits at Princeton. (Guilt,
guilt, guilt...)
McCain asks Joe about his kids, by name, then recommends a
new book he's been reading—something unexpectedly literary (I.B.
Singer's short stories?). Seamlessly, he mentions an article Joe
wrote—not last week, but in 1993!
The reporter has never voted for a Republican in his life. But he's a goner.
Get it? Flattery works.
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