Blogs that link to Global PR Blog Week 2.0
A great way to find PR bloggers - Technorati Search for: www.globalprblogweek.com. Technorati Rank: 4,509 (423 links from 216 sites)
PR Blog Week
Is Transparency the Key to Improving PR’s Reputation?
Link: Global PR Blog Week 2.0 � Blog Archive � Is Transparency the Key to Improving PR’s Reputation?.
In early September, I started kicking around an idea related to the ethical practice of public relations: that truth and transparency are two very different things, and in that difference lies great potential for taking steps to improve the practice of public relations, resulting in a more positive public reputation.
Why ethical PR bloggers can’t tell the truth
Link: Global PR Blog Week 2.0 � Blog Archive � Why ethical PR bloggers can’t tell the truth.
Blogging brings into sharp focus some of the key concerns of ethical Public Relations. It is easy to decry fake blogs, astro-turfing and other dubious techniques where the intention is clearly to deceive and the practices are undeniably unethical but it is important to recognise the challenges facing blog evangelists who strive for honest, transparent and open dialogue.
Global PR Blog Week 2.0 is on right now
Link: Global PR Blog Week 2.0. This is a great event and every PR person should check it out.
Global PR Blog Week 2.0 - one week to go
Link: Global PR Blog Week 2.0.
The Global PR Blog Week 2.0 is an online event that will engage public relations, marketing and business professionals from around the globe in a discussion about how new communications technologies are changing public relations and business communication.
PRSA wraps Global PR Blog Week
That is, the September technology enewsletter that came out last week carries a wrap-up written by me.
Thanks to Heather Carle (Kitablog), who edits the newsletter, for her support for our little venture.
PRWeek roundtable discussion
Here is the transcript of a discussion PR Week conduct with four Global PR Week participants: Steve Rubel, Constantin Basturea, BL Ochman and me.
More 'new to me' sites
I've been checking technorati for PR Blog Week again today and come up with more sites:
- A lot of people like site-9 weblog really like our major league interviews
- On his soapbox, guy says that blogs are word-of-mouth, so nothing new. Well, yes, every communication technology is an attempt to replicate the rural village in a metropolitan situation. The question is: what's the best way of doing that?
- The silent penguin lives in Germany (born in England) and has been blogging for years. Nice clean site too
- Thought signals also talks about adopting a daughter from Guatemala. I like this mix of professional and personal ob blogs. I don't like the 'drank six jars' college stuff but important stuff is really interesting.
New - to me - sites
One of the things that I hoped for when I suggested a PR Blog Conference to some fellow PR bloggers a few months back now was to get more people in our profession involved in our 'burgeoning' community, so I'm enjoying going through our Technorati page and finding sites I've never heard of and discovering some really good stuff. These guys aren't necessarily new to blogging, but they are new to me. Here's a sample:
Perception Analyser - lots of interesting info on marketing and media consumption trends
Neville Hobson works out of Amsterdam and has put up a thoughtful commentary on my interview with Robert Scoble.
Sandy Kristin Piderit, the prolific blogger behind Management Professor Notes, is an assistant professor of organizational behavior at the Weatherhead School of Management at CWRU in Cleveland, Ohio
Scoble mentioned this Maytag site in his interview, and I enjoyed visiting too.
I love this one, Active Voice by Matthew Podboy, located in Silicaon Valley. I wish I could think of a site descriptor like this: "Thoughts on life, liberty and the pursuit of powerful public relations".
This is just a start - I might do some more when I next get a spare hour. Its well worth it.
Ethics in PR
This conclusion from Philip Young's Ethics in PR survey which he reports about on Global Blog Week is the one I was making to Ross Mayfield earlier today from my own experience: "PRs often get a bad press but the picture that emerged from interview after interview was of practitioners taking the moral high ground when clients would prefer them to cut corners or be more economical with the truth."
Robert Scoble interviewed on Corporate Blogging
I've posted this interview with Robert Scoble on the Global PR Blog Week site, I think its both useful and interesting.
Cook: Blogging is obviously part of your role at Microsoft can you give us some insight into how that is developing? Are you doing more and more on your blogs, or is it mainly additional work?
Scoble: So far it's just one of the tools I use to evangelize the next versions of .NET and Windows (code-named Longhorn). I use the blog to build relationships with software developers and influentials. I am building a community of bloggers (every link I make builds the community). I look to help software developers out by linking to them, which gets them higher on Google's search pages and on Technorati's rankings.
Continue reading "Robert Scoble interviewed on Corporate Blogging" »
Not everyone enthuses about blogs
Global PR Blog Week 1.0 is underway and has thought-provoking reading. But in the midst of skimming articles, a queasiness began to fill my stomach. Where had I seen rhetoric like this before? It came to me that I had seen it at least three times -- when PCs were introduced, with the rise of the Internet and now with blogging.I think PCs and the Internet are dramatic changes which have transformed the media environment we inhabit so I'm not sure what the queasiness is about. It's easy to downplay the extent of change in retrospect and maybe you have to live somewhere like Australia to fully understand the impact of some of these communication changes. Thinking about how isolated I felt before the Internet when all our news was sieved through a handful of parochial outlets, it doesn't make me feel queasy just amazed.
Jim is also concerned about editing.
Ultimately, blogging needs an editorial process like journalism.Holding up journalism as a standard is rather risible in my view but I think we are moving to a free market approach to editing - not unlike Darwin's algorithm - where lousy blogs will wither and die and good blogs will charge on. The blogging environment will decide what survives. That's how it should be. That's better than believing that the world's biggest media empire is dedicated to high standards of fairness and accuracy.
PR in the age of participatory journalism
Global PR Blog Week is underway with four contributions so far on today's topic including a great interview with Jay Rosen and my own humble spiel on re-thinking PR.
PR Blogweek headlines now on this site
As you can see on the right, I have added this neat headline feed from the Global PR Blog Week site that updates every thirty minutes using Feedroll
PR Survey
Tom Murphy is conducting a survey on public relations in conjunction with Global PR Blog Week - the more respondents the better.
PR Week site goes live
Drop by and have a look, all is in readiness.
Answering my own questions
Some time ago, I posed four questions but didn't post my own answers - what an oversight. So here goes.
Why do you blog?
Blogging has quickly becomes part of the way I interact with the world – the way I learn, voice my opinion, meet new people and stay in contact. It’s particularly useful for people who need a deeper appreciation of what is happening in their areas of interest than can be found in mainstream media.
Why is blogging important for PR?
Blogging gives people another channel. It reduces the gatekeeper role of the media and the power of journalists and editors to decide the course of public debates. Blogging will, in particular, replace or supplement many of the traditional ways we have used to influence and by-pass the media. For instance, newsletters will become less useful s blogging grows. Internally, I think blogging can lighten the email burden and help with knowledge management. Externally, it will make for a more seamless and expansive news cycle. A good blog allows its author to participate on a continuous basis. Internally and externally, blogs encourage freshness and authenticity, and the capacity and obligation to respond to feedback will be much greater. All these developments are both challenges and opportunities for PR professionals.
What do you hope to see come out of this event? (ie outcomes)
I’d like to see a lot more people starting their own blogs. And I’d like to see plenty of quality discussions across the impressive array of subjects we have on the program. The quality of those discussions will have a lasting impact, I think.
What issue(s) will you be focusing on in your contribution and why?
My main focus will be on PR in a participatory age. When there are main more voices in the mix, how does that impact on the way we do PR? Can we still sit back, decide some core messages and put them out there through traditional media – with a little blogging to flesh out the mix. Or will we have to re-think PR more fundamentally?
You can find other people's answers here.
PRSA Techconnect plugs Blog Week
The latest newsletter of the Technology sector says:
"A group of PR bloggers is organizing an online PR week to be held July 12-16, 2004. The purpose is to focus on key issues in PR and attract attention to the emerging role of public relations bloggers in developing and spreading knowledge about public relations. "
Global PR Blog logo and new look wiki
The wiki has a beaut new look and we have a logo (o, yeah!), the conference blog is only hours or days away from going live - things are going great guns with this inaugural event even with a 20 plus committee spread through out the world running it :)
PRWeek profiles PR Blog Week & PR Bloggers
The article's worth reading and don't forget to visit the Global PR Blog Week 1.0 site.
Constantin Basturea
I support Alice's comments - I think Constantin got the harder part of the job, everyone has views on software! Keep going Constantin! Global PR Week 1.0 is going to look and work fantastically well on a dedicated blog, regardless of the software package we ultimately choose. The wiki Constantin set-up is already drawing some steady traffic.
Scoble will be interviewed on corporate blogging: Blog Week
I'm looking forward to this. Scoble is a blogging legend. If you have any suggestions re questions please let me know.
Making PR 'human' again
Elizabeth at CorporatePR has posted her 4 answers sent to all participants in Global PR Blog Week 1.0 her answer to "Why is blogging important for PR?" is spot-on for mine.
People today are desperately seeking authenticity of communications. They are tired of slick, packaged goods. They are tired of lies, obfuscations, and being treated like idiots. Blogging has a tremendous ability to cut through all of that in a way that keeps the keeps the human voice front and center. Done well, it can help to engage audiences in discussions, and enable people to learn from each other. This is true for individuals, SMEs and large organizations alike.Over the years PR has become to human communications what corn flakes is to breakfast - a sad and sorry excuse for a meal. Let's get some real food back on their plates.
While Australian corporates ignore blogs, in the US they are listening
More on the out-dated Australian PR approach described in the post below. I see that a US colleague is talking at events where Fortune 500 companies are paying good cash to get up to speed. They are shocked that bloggers can say anything. They just get on there and start pointing out uncomfortable facts, raising questions, telling others about corporate problems. Yeah, buddy the whole shooting match is blowing apart.
Land-locked Australian PR Summit ignores blogging
Is it an indication that Australian blogging lags the rest of the world, or that the Australian PR profession is lagging behind? Both probably. Someone - a PR colleague at another Australian shop - told me that she thought blogging was a US thing. Groan.
Anyway, the delegates to this truly soporific looking blab and blah fest are expected to fork up a thousand buckeroos each to listen to the usual parade on the usual topics. When they could participate actively in our online Global PR Blog Week for nothing, zippo. No parochialism, just up-to-the-minute stuff. No sitting through boring stuff while trying to digest conference food (tired slabs of meat floating in a congealing sauce). No contest in my book.
By blog alone
Steve Rubel, a media addict, wants to see if he can keep up with the news by just reading blogs, others like Jeff Jarvis think its a hollow PR stunt. I don't think it'll prove much - but I'll be interested to see how it goes. Gimmick or not it has certainly stirred up a lot of interest, so if its a stunt, its a successful one already!
Dan Gillmor agrees to PR Blog Week interview
Dan Gillmor (pictured right) will be interviewed by Steve Rubel on Day 4 of PR Blog Week. Dan's ejournal blog is one of the most popular and most influential and his book We, the media is due for release in July, so Steve's interview will be very timely. Here's some more about the book:
Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a conversation. Not content to accept the news as reported, these readers-turned-reporters are publishing in real time to a worldwide audience via the Internet. The impact of their work is just beginning to be felt by professional journalists and the newsmakers they cover. In We the Media: Grassroots Journalism by the People, for the People, nationally known business and technology columnist Dan Gillmor tells the story of this emerging phenomenon, and sheds light on this deep shift in how we make and consume the news.
Ten participants have now answered the 4 questions
I can't post them all on my blog but check them out here, they really are worth a read.
Tom Murphy answers the 4 Qs
Tom Murphy has posted (PR Opinions) his answers, including: "We are moving toward a time when PR people will be increasingly communicating directly with the audience, when PR people will be using a host of new tools alongside the tried and tested techniques to help organizations communicate more effectively with their customers and prospects. As the Cluetrain Manifesto claimed nearly five years ago: Markets are Conversations."
Rosen interview to kick-off PR Blog Week
Steve Rubel has secured an interview with Jay Rosen(Press Think) for day 1 on 'participatory journalism'. This is great news, few people could be better able to look at the impact of participatory journalism on PR than Rosen (pictured right) who is chair of the faculty of journalism at NYU and a press critic and writer whose primary focus is the media's role in a democracy. I interviewed Jay for an article in the Australian Financial Review in March this year.
Two more bloggers answer the 4 questions
Bernard Goldbach, Irish Eyes
Why do you blog?
* I blog because it's the fastest way to find and cross-check quality information.
Why is blogging important for PR?
* Blogging fulfills a PR mission statement by effectively articulating client messages.
What do you hope to see come out of this event?
* I hope to validate my viewpoints by offering them as a topic of discussion during our open Web event. I intend to learn things that can be integrated into the Effective Public Relations college course that I teach.
What issue(s) will you be focusing on in your contribution and why?
* I'm focusing on explaining how PR professionals can use blogs to present client messages online.
Jeremy C. Wright, Ensight
Why do you blog? And why is blogging important for PR?
* I blog because I think a hell of a lot, and in doing so I forget a hell of a lot. For me, blogging is both about information and about communication. While we haven't yet gotten to the point of having 'conversations', the desire is obviously there. It is my hope that events like this will foster awareness of blogging, and of the interest there is in new and adventurous players in this nascent industry.
What do you hope to see come out of this event?
* My hope is that this will be both a repository of fantastic information on PR, business and blogging as well as a beacon of what the blogging community has to offer. While the blogging community has certainly matured in the last 3-4 years, for many people the perception of it is halfway between "what's a blog?" and "isn't that just for teenage girls?". My hope is that events like this will change that perception, or at least help in the transition.
What issue(s) will you be focusing on in your contribution and why?
* I will be focussing on Corporate Blogging. Generally speaking I'll be focussing on specific tactics companies can use to increase communication, dissemination of knowledge and information and to build teams and communities in an ad hoc fashion. It's been my belief for several months now (a lifetime in a blogger's life) that corporations need to get on board with blogging, and too many are simply groping around in the darkness trying to figure out how to do it and, by and large, not getting nearly the return out of it that they should be.
Two Blog week participants give their answers
I have asked the participants (22 so far) to answer four questions and we are posting the answers at the PR blog week wiki But the responses stand on their own, I think.
Here are the first two to be posted:
James Horton, Online PR
Why do you blog? Why is blogging important for PR?
* To learn and to teach. Blogging forces me to observe the world, to challenge principles of public relations with real-life examples and to learn from the exercise. Secondly, I hope by sharing my experiences with others that I can help them advance their skills.
What do you hope to see come out of this event? (ie outcomes)
* A better appreciation of what blogging can and cannot do.
What issue(s) will you be focusing on in your contribution and why?
* Crisis communications. It is an area in which our agency has spent a great deal of time lately from sex and drug scandals to international incidents.
Trudy W. Schuett, WOLves
Why do you blog?
I have several blogs for a variety of purposes. The best-known one, WOLves, was actually established as part of a program I had to teach newly-published writers to promote their works. It has since morphed into more of a platform for my articles on blogging in general, including things like helpful direction for those writers who recognize the importance of promotion to their writing careers. I continue to blog because this is the thing I've been waiting for since going online in 1995 -- a way to have a presence online that is easily managed, and can announce itself thru the RSS feed. The ease of use makes blogging very attractive for people with something to say, yet lacking the skills needed to produce a traditional static website. I expect blogging to be the basis for deep, and sweeping changes in communications in the same way the advent of television changed entertainment and news production.
Why is blogging important for PR?
It's no surprise to me that PR practitioners entered the field of blogging so early. I think the ability to reach out to the general public without the filter of the Big3 traditional media presents a golden opportunity to convey a variety of messages. It's also giving blog readers a chance to learn from established experts. I know I've learned a lot from the blogs represented here. The kind of transparency provided by blogs will go a long way toward debunking a lot of the old myths about the field, as well.
What do you hope to see come out of this event? (ie outcomes)
Well, it's good PR for the PR people, isn't it? ;>) It's a way of saying to the world, "OK, people, this is what we're about! Come see!" It's a wide-open event that I hope will not only start others thinking about the reach and range of blogs, but also about their practical uses for the non-geek world. There are still a lot of people that mistakenly believe blogs are only for the tech crowd, or those with too much time on their hands.
What issue(s) will you be focusing on in your contribution and why?
I'll be focusing on corporate blogging, both internal communications and the way a large concern such as a business or even a government can use blogs to give their customers/constituents a way to approach them on a more-personal level. A blog can provide a bit of added value to a website without requiring the time and attention of the IT department. Blogs can also help people separated geographically keep track of projects in a way that includes the whole group, all the time.