Trevor Cook: Employee communications paper

11 May 2004

Employee communications paper

I've done up this paper on employee communications based on a lot of CEO and other comment and survey results that have been published over the last six months ago. Most of which I have come across during my work and I thought some people might find it useful if it was brought together in one place and given some structure. Feel free to pass it onto anyone who might find it interesting. I'd appreciate any feedback - including additional sources, other issues/developments etc. Download EmCom.pdf

11 May 2004 12:56:35

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Are the UN's efforts on CSR effective? An interesting issue - it's good to have principles but what action is required? Of course, freedom of association can mean different things to different people. We have some unions here in Australia who are opposed to freedom of association if it allows people to choose to not to belong to a union.

One person's experience of employee comms A colleague sent me this 'case study' in response to my employee communications paper.. A few years ago, when I worked for XXX, I was part of team tasked with reviewing the current corp comms for my division and setting up a "system" to redress the perceived deficiencies. The move was driven from the top of our division of about 1500 people who, through the Employee Opinion Survey, rated comms within the group as something near abysmal. The survey was company wide and our GM was forced to act as his division's results were at the bottom of the pile....