Bernard Goldbach, Irish Eyes
Why do you blog?
* I blog because it's the fastest way to find and cross-check quality information.
Why is blogging important for PR?
* Blogging fulfills a PR mission statement by effectively articulating client messages.
What do you hope to see come out of this event?
* I hope to validate my viewpoints by offering them as a topic of discussion during our open Web event. I intend to learn things that can be integrated into the Effective Public Relations college course that I teach.
What issue(s) will you be focusing on in your contribution and why?
* I'm focusing on explaining how PR professionals can use blogs to present client messages online.
Jeremy C. Wright, Ensight
Why do you blog? And why is blogging important for PR?
* I blog because I think a hell of a lot, and in doing so I forget a hell of a lot. For me, blogging is both about information and about communication. While we haven't yet gotten to the point of having 'conversations', the desire is obviously there. It is my hope that events like this will foster awareness of blogging, and of the interest there is in new and adventurous players in this nascent industry.
What do you hope to see come out of this event?
* My hope is that this will be both a repository of fantastic information on PR, business and blogging as well as a beacon of what the blogging community has to offer. While the blogging community has certainly matured in the last 3-4 years, for many people the perception of it is halfway between "what's a blog?" and "isn't that just for teenage girls?". My hope is that events like this will change that perception, or at least help in the transition.
What issue(s) will you be focusing on in your contribution and why?
* I will be focussing on Corporate Blogging. Generally speaking I'll be focussing on specific tactics companies can use to increase communication, dissemination of knowledge and information and to build teams and communities in an ad hoc fashion. It's been my belief for several months now (a lifetime in a blogger's life) that corporations need to get on board with blogging, and too many are simply groping around in the darkness trying to figure out how to do it and, by and large, not getting nearly the return out of it that they should be.
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