Executive blogging?

Here is a comment on put on Robert Scoble's site, where he discusses Danese Cooper's post (Divablog) on executive blogging:"I think the main barrier is that most executives are uncomfortable in an unstructured and uncontrolled environment and blogging looks like that. When they do media interviews they rehearse heavily and practice 'on-message' techniques. They are in an environment where their words will be pored over and will be turned on them if it appears they have strayed from the message. In short, they are imprisoned in the communications world that most bloggers rebel against. Bloggers are conversationalists, executives do set-pieces. Even if they did blog, most of them would still come across as stitched-up, so maybe they shouldn't blog unless they are willing to relax. But I believe they should blog, confidence in Boards, CEOs and senior management is a major consideration for investors and blogs seem to me a way of building those relationships and engendering confidence. Once a few start blogging the rest will follow and we will find that the stitched-up stuff was mostly a response to the gatekeeper role of the media, once that role is diluted executives will be able to loosen up a little more. We're in a chicken and egg situation at the moment."