14 December 2004

End of the TV era?

The Media Guardian reports that television is no longer ‘the cultural glue’ holding the UK together. And industry analysts say these changes have forced advertisers to look beyond TV as a mass medium.

In 2004 it seems that just six TV shows managed to attract an audience of more than 15 million people. This compares with 50 programs in 2003. The change in viewing patterns over five years is even more dramatic, says the Guardian. In 1999, 177 programs had more than 15 million viewers.

[Source: ‘2004 TV shows fail to generate mass audiences’ by Stephen Brook, The Guardian, 13 December 2004]

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14 Dec 2004 11:20:14 | Media

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