Trevor Cook: Study: Blogs Reach High Income, Educated Audience

13 March 2005

Study: Blogs Reach High Income, Educated Audience

Link: Adrants: Study: Blogs Reach High Income, Educated Audience.

BlogAds Founder Henry Copeland has published the firm's second blog readership study. The results align closely with last years. Highlights include:
* 75% are over 30
* 75% are men
* 43% have HHI over $90K
* Most, 14%, are employed in education
* 71% have signed a petition
* 66% have contacted a politician
* 50% (highest of any media) rank blogs tops in usefulness for news and opinion

13 Mar 2005 19:32:26

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