Today’s Sydney Morning Herald has a prominent piece on corporate blogging which quotes Robert Scoble, Mick Stanic, Richard Giles and me. One of the quotes from me is used to frame the conclusion:
The future of corporate blogs, however, is difficult to predict. Cook says that at some point companies will "get used to the idea that a bit of untidiness is attractive to people".
"It's seems like a really simple thing," he says, "but in this jaded age a lot of businesses have lost that human edge."
Blogging may be what gets it back.
As usual, the SMH provided an enjoyable read over breakfast but it is even more enjoyable to read some of the virtual characters in real print ... Congratulations, Trevor.
BTW, Robert had something interesting to say and withdraw yesterday UPS guy says that blogs are overhyped, but he's on top on Google
Posted by: Jozef Imrich | 14 June 2005 at 07:36 PM