Trevor Cook: SMH article on corporate blogging

14 June 2005

SMH article on corporate blogging

Today’s Sydney Morning Herald has a prominent piece on corporate blogging which quotes Robert Scoble, Mick Stanic, Richard Giles and me. One of the quotes from me is used to frame the conclusion:

The future of corporate blogs, however, is difficult to predict. Cook says that at some point companies will "get used to the idea that a bit of untidiness is attractive to people".
"It's seems like a really simple thing," he says, "but in this jaded age a lot of businesses have lost that human edge."

Blogging may be what gets it back.

14 Jun 2005 11:06:54

1 Comment

As usual, the SMH provided an enjoyable read over breakfast but it is even more enjoyable to read some of the virtual characters in real print ... Congratulations, Trevor.

BTW, Robert had something interesting to say and withdraw yesterday UPS guy says that blogs are overhyped, but he's on top on Google

Posted by: Jozef Imrich | 14 June 2005 at 07:36 PM

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