Stop evangalising, stop dismissing and let's start using

A PR Guru's  Musings:  "... My view about blogging is that it is simply another communications channel. It has its own nuances that you must understand if you are to use it effectively. But just as the web and email haven't yet killed off the printed newspaper or TV advertising, neither will blogging.

My very strong belief is that any business that is not blogging very soon will be making a huge mistake, but it's not going to change your world. It's another tool that communications professionals must understand and adopt.

... So let's inject a bit of reality. Blogs are simply another communications channel. Stop evangalising, stop dismissing and let's start using."