Dell: Don't get 'blugged'.

I propose a new term (at least I haven't heard it before) and that's "blugged".
"Blugged" is what happens to you when a gang of self-important, attention-seeking bloggers decide to put in the boot.
These people roam the blogosphere looking for ways of proving that they really ought to be taken very seriously indeed.
So instead of just registering their concerns online so others can read their individual experiences they decide to organise campaigns and make lots of noise. Lots of traffic generating noise of course.
Blugging campaigns are always started and lead by a-listers (fatheads) and their link-seeking acolytes jump jump onboard.
This circus goes on for awhile until the whole thing 'jumps the shark' with this sort of gratuitous advice.
Link: Micro Persuasion: Free PR Advice for Dell.

here's some free advice that can help you turn this around. You are now past the point of no return. Dell needs to act now. Here are just three of the steps you might want to take to re-build your credibility with bloggers ...

Get that: "you are now past the point of no return" - sounds like a blackmail note from a bad crime novel, doesn't it.
Part of Steve's answer is to put a bunch of influential bloggers on a plane to HQ so they can be duchessed with the sort of attention from the real world that they seem to desperately crave.
What should you do when you're 'blugged', stay calm the caravan will move on soon enough. Don't worry about trying to schmooze these guys, if there really is a service problem - fix it and let people know about it through all the available channels.
Please, Dell, don't take Steve's advice and put all the key influencers who have been attacking you on a plane to Round Rock. If you do that, blugging will become rampant with lots of people seeking opportunities for free plane tickets and other perks.

Comments

[geekgirl2]

Agree that demands for Dell to schmooze bloggers seem a little strange (self delusional even?). But still Dell has a problem with customer service & there are symptoms of this all around the world. A sensible organisation takes heed when many customers complain about the same thing. Dell does not want to hear customer feedback through their traditional channels. At least the blogoshphere got their attention. I'm still changing brands tho'.