Trevor Cook: 75 percent of government, media and senior executive stakeholders have heard of the term ‘blogging

01 November 2005

75 percent of government, media and senior executive stakeholders have heard of the term ‘blogging

As for what information source can be trusted, newspapers came number one (61 percent), the internet second (30 percent) and at the bottom were radio (7 percent) and television (2 percent).
Outside these traditional sources, Edelman’s research showed that 75 percent of government, media and senior executive stakeholders have heard of the term ‘blogging’, which refers to diaries that can be read via the internet.

Online blogs have risen steadily in importance as a means to get information not seen or heard on conventional channels such as the papers or on TV.

1 Nov 2005 07:58:13

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Blog search engines don't deliver traffic Scobleizer . blog search engines like Technorati aren’t bringing him any noticeable traffic. That matches what I’m seeing in my referer logs too. I wonder if Google’s blog search is going to change that much. I doubt it. Time-based search isn’t as easy to use as link-based-relevancy-search like what Google’s main engine gives us.

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