The sorry state of Australian corporate blogging

Trends in the Living Networks:

I do believe that 2006 will see a significant uptake of blogging and other social software by corporates in Australia (and globally). Real initiatives have been very limited to date, but many organizations are on the verge of taking the plunge. Many of the initial steps will be faltering, and deemed to be failures. Yet those organizations that execute well will be positioned well ahead of their competitors. Over the next year I hope and expect to see the Australian corporate sector reduce the current overly-large gap with global best practice in blogging, social software, and network approaches to the organization.

I agree.