Trevor Cook: Business Sunday story on blogging tomorrow

25 February 2006

Business Sunday story on blogging tomorrow

The story that I and Frank and others were interviewed for a few weeks ago is on Business Sunday tomorrow.

25 Feb 2006 14:48:00

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The SMH - its not even easy to give away I was watching people leave the gym (Fitness First, Dee Why) this morning while I was on the treadmill. I got interested in how many people actually took a free copy of the SMH stacked by the exit. In the twenty minutes to 7am, 55 people left and just 19 took a copy. That's 34.5%. That's not great, almost two-thirds didn't want Sydney's broadsheet newspaper at any price, literally. My feeling was that women were more likely to take a copy than men; and more men were in my sample then women. So that might have skewed it a bit.

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Business Sunday blog story transcript To blog or not to blog. Blogging or, literally "web-logging" is one of the fastest growing ways of communicating over the net. Globally, millions of individuals have blogs, or "on line" journals. Now businesses are starting blogs of their own, talking about their products, major developments and industry trends. Ali Moore looks at whether business can afford to ignore the so called "blogosphere". Bonus! Frank has put up links to the blogs and other stuff from the show.

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